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Noon fashion stores

Spatial identity for two fashion stores

Both narrow long spaces were to be given a new identiy for these clothing stores. The first line of clothing racks were put on a slight angle so only the first garment was vissible thus creating a more empty looking shop with a more exclusive character. Nevertheless a lot of display space was created with many different types of display. The client wanted to create a high ‘discover something new’ quality resulting in lots of combinations to hang, lay and show facilities.